This is not surprising news, Gap has announced the letter up Page that it was an attempt throw new logo design, acquiescing to the torrent of criticism that comes mainly from Facebook and Twitter user. And the logo is something very important.
Last week, Gap launched a new logo, one is called retail customers are not so happy about the change "a more contemporary, modern expression.", And the Gap decided to ask users for ideas logo design them instead. However, action has now been reversed, too. Hopefully, this change did not bring the influence of psychology.
"Ok. We have heard loud and clear that you do not like the new logo. We've learned a lot of feedback," the company said on his Facebook page, and this with a firm tone.
"We just want what's best for the brand and our customers. So instead of Crowdsourcing, tonight we bring back the Blue Box." He again asserted.
According to the Gap, the original logo will make back the company "on all channels."
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The rejection of the new logo Gap (and now defunct) has been intense. Outside thousands of tweets and Facebook status updates chided design, people find other creative ways to protest the new logo. A fake Twitter accounts have gathered thousands of followers, while the Gap logo generator quickly went viral. It was creative but very dangerous if misused.
While social media is not the only reason the Gap felt compelled to return to the old logo, no doubt a major factor. Whereas the old logo are not less good with this new logo.
Social media to mobilize and spread the word about the logo change. In this case, the company listening to customers and avoid a backlash from consumers proportion of Tropicana.
Let's see further progress, hopefully the new logo could have a positive impact in the future. Hopefully.
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